For the logo, I stuck mainly to an Asma font as I wanted something that reflected the rough and rugged lifestyle one would find when staying outdoors. Going with the outdoors theme, I decided to use a mixture of greens, yellows, and browns when designing the logo. I also created a leaf pattern to place inside part of the text. Incorporating a compass was also a sticking point for me.
You can see me playing around with these elements across the various logo designs.